Next level negotiations

What’s The Price provides procurement professionals with valuable insights into the cost price of any product in the manufacturing industry.

Explore your product’s cost drivers

Some of the leading brands and SME’s that use our tools to gain a competitive edge

WTP took it apart

to show you the complete cost structure
within minutes

Cost Drivers

Try now in WTP

See your products’ cost breakdown

Explore commodity prices and industry cost profiles of your products and share fact based insights with your supplier.

How WTP can help you

5 steps to stop leaving money on the table

This is how our customers use WTP to get the most out of price negotiations

WTP Services


WTP Services, full insight into the cost of services

In addition to product costs, you can now see the cost of services in different countries and industries.

This is where WTP can make the difference

Turn data into insights to use in your negotiation. WTP gives you advantage in these all to common scenarios. These are offered by actual WTP users.

Evaluation of tenders

A Dutch retailer used WTP to save 3% post-tender and 12% compared to a previous tender, amounting to thousands of euros, by negotiating with suppliers based on detailed product information and cost insights.

Profit from economies of scale

A wholesale industry client saved nearly €75,000 for the current year by using WTP to negotiate benefits from increased purchase volumes, which were factored into the marketing budget.

Dealing with price increases

A Do-It-Yourself market leader utilized WTP to adjust pricing and save over €100,000 despite a 100% increase in raw material prices, by challenging existing contract agreements with real-time data.

Take full advantage of the BoM

A purchasing organization for building materials suppliers gained insights into cost drivers and saved significantly by using WTP to challenge price increases with both private label and A-brand suppliers.

Getting started in an industry

A new purchasing manager at a pet food wholesaler achieved a 2.5% margin expansion, valued at approximately €400,000, by using WTP to understand cost components and formulate a purchasing strategy without prior industry knowledge.

Redefining negotiation strategies

An international retailer developed and tested 20 cost models with WTP’s guidance, resulting in over €300,000 in savings and receiving board approval for a company-wide rollout.

Eyes on the cost...

Negotiate on true costdrivers

Negotiate on what really matters, the up-to-date price build up and all cost drivers of your product.

... not just the price

Get all your insights from WTP

Our software provides all the data you need for your next negotiation, in an easy-to-use format.


WTP applies the principal of the higher the spend, the more savings. To make WTP accessible from SMEs, we base pricing on the size of your procurement team.
As true buyers ourselves, we are happy to engage in conversation.
Get in touch for more information.

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Negotiation results through the power of data

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