What’s The Price provides procurement professionals with valuable insights into the cost price of any product in the manufacturing industry. Developed by buyers for buyers.
Some of the leading brands and SME’s that use our tools to gain a competitive edge
Negotiate on what really matters, the up-to-date price build up and all cost drivers of your product.
Our software, designed by procurement professionals, provides all the data you need for your next negotiation, in an easy-to-use format.
“Profit within one specific category has grown by €240.000 because of WTP.” 
“You can clearly see WTP was built by buyers and not only by IT technicians.” 
“Due to WTP we now focus on should cost price instead of purchasing price. It gives us a lot of authority” 
“What we can see now, after two years of intensive use, is that the price we pay and the calculated should cost price in WTP are closer together.” 
“Our ultimate goal is to be able to offer the best possible price to our customers and we achieve that with WTP.” 
“This tool is so smart and friendly that we expect it to provide many new insights for our buyers and category managers.”
“Profit within one specific category has grown by €240.000 because of WTP.”
“You can clearly see WTP was built by buyers and not only by IT technicians.”
“Due to WTP we now focus on should cost price instead of purchasing price. It gives us a lot of authority”
“It’s difficult to give a very concrete indication of the results of using WTP. What we can see now, after two years of intensive use, is that the price we pay and the calculated should cost price in WTP are closer together. And I can confidently say that the return on investment on the licensing for the tool is easily obtained.”
“Our ultimate goal is to be able to offer the best possible price to our customers and we achieve that with WTP.”
“ After careful selection, we have chosen Should Costing software from WTP. This tool is so smart and friendly that we expect it to provide many new insights for our buyers and category managers.” 
Explore commodity prices and industry cost profiles of your products and share fact based insights with your supplier.
Leave your details to quickly get in touch with our experienced procurement professionals
Robert Driessen
Former CPO & CEO Buynamics
This is how our customers use WTP to get the most out of price negotiations
Discover price developments for key raw materials Such as plastics, woods, and metals with ease using WTP's insightful data.
Uncover the unique cost drivers of every industry This will help gain a deeper understanding of cost structures.
Determine the effect of buying in larger volumes Quickly and accurately get insight in the discount ladder of your specific product
Save time and effort with our top-down cost model analysis We use big data sets for quick and accurate should-costing.
Create supplier-ready one pagers with WTP reports Easily get the insight you need to negotiate effectivelyDiscover price developments for key raw materials Such as plastics, woods, and metals with ease using WTP's insightful data.
Uncover the unique cost drivers of every industry This will help gain a deeper understanding of cost structures.
Determine the effect of buying in larger volumes Quickly and accurately get insight in the discount ladder of your specific product
Save time and effort with our top-down cost model analysis We use big data sets for quick and accurate should-costing.
Create supplier-ready one pagers with WTP reports Easily get the insight you need to negotiate effectively
In addition to product costs, you can now see the cost of services in different countries and industries.
Turn data into insights to use in your negotiation. WTP gives you advantage in these all to common scenarios. These are offered by actual WTP users.
A Dutch retailer used WTP to save 3% post-tender and 12% compared to a previous tender, amounting to thousands of euros, by negotiating with suppliers based on detailed product information and cost insights.
A wholesale industry client saved nearly €75,000 for the current year by using WTP to negotiate benefits from increased purchase volumes, which were factored into the marketing budget.
A Do-It-Yourself market leader utilized WTP to adjust pricing and save over €100,000 despite a 100% increase in raw material prices, by challenging existing contract agreements with real-time data.
A purchasing organization for building materials suppliers gained insights into cost drivers and saved significantly by using WTP to challenge price increases with both private label and A-brand suppliers.
A new purchasing manager at a pet food wholesaler achieved a 2.5% margin expansion, valued at approximately €400,000, by using WTP to understand cost components and formulate a purchasing strategy without prior industry knowledge.
An international retailer developed and tested 20 cost models with WTP’s guidance, resulting in over €300,000 in savings and receiving board approval for a company-wide rollout.
Save Money – Use data to negotiate better deals with suppliers.
Gain Insights – Identify key cost components to focus on.
Boost Growth – Increase purchasing volume to unlock savings.
WTP applies the principal of the higher the spend, the more savings. To make WTP accessible from SMEs, we base pricing on the size of your procurement team.
As true buyers ourselves, we are happy to engage in conversation.
Get in touch for more information.
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