Thank you for requesting our Whitepaper by Eric Hiller!

The term ‘negotiate’ yields 71,5 million results in Google. But the fundamentals of powers in negotiating are actually quite easy. Just take the following three types of power in consideration to acheive next level negotiations: The power of position The power of timing The power of information I’m going to illustrate these three types by […]

I have bought in 4 different branches and the proportions between A-brands and private brands are exactly the same everywhere. The A-brand innovates, builds the market, takes control and drives sales. The private label follows, gives you brand awareness and margin. Purchasing a private brand sounds simple, but there are quite a few dangers lurking. […]

‘I understand you stopped offering promotional gifts and started donating the budget to charity? Well, that’s a great initiative. Really, admirable! But ehh, you did get me a box of red wine didn’t you?..’ F. 1000,- The time when buyers had to clear their entire garage to run a temporary wine trade is in the […]